Creating good titles is almost as tricky as creating actual dissertations. Whether you are a lecturer or a student it is no mean feat. They are the very first thing that a reader sees and just like the title of a novel, if it doesn’t quite literally jump off of the page and grab your reader by the throat then chances are you are going to lose them. The title also sets the tone for the whole dissertation. If it is too short, then it can lack gravitas. If it is too long then your reader might lose the will to live.
Business administration dissertations are often viewed as a vital stepping stone into a lucrative career, therefore the pressure is really on to come up with a title that is compelling, as well as inspirational.
Your title is your thirty second pitch for the job.
So, now that I have totally alarmed you, just how do you create good dissertation titles in business administration?
Obscure ones are amazing if you are writing them for nuclear physics. However, business administration is a fairly mainstream topic and as such I always recommend that you come up with headings that are specific to your area of interest. This is useful for a couple of reasons:
No-one expects you to just pluck them out of thin air. You wouldn’t pluck anything else of an academic nature out of the hat, so why would you choose to do so for your titles? Spend as much time researching them as you possibly can. There are several ways that you can do this:
Business dragons – a.k.a. business leaders who help other small start-ups with financial assistance are great models. Try and get into the mindset of a business leader or entrepreneur when coming up with your titles. Choose ones that a dragon might be interested in.
There is nothing like a motivational or inspirational pep talk to fire you up and make you think that you can be the next Alan Sugar or Steve Jobs. By selecting motivational ones you will more likely keep your reader entertained.
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